Çilek
Çilek
Çilek
A new story a new identity.
A new story a new identity.
A new story a new identity.
According to the World Bank's 2015 report, Turkey has three globally recognized brands in international markets: Turkish Airlines, Mavi, and Çilek.
As the indisputable market leader in Turkey for teen and children's rooms, Çilek is aware that to become a true global player, it must invest in its brand along with production, distribution, and customer services.
The starting point for becoming a world-class brand in both domestic and international markets is clear: having an original story that aligns with the spirit of the business and consistently cultivating this story across all communication channels.
According to the World Bank's 2015 report, Turkey has three globally recognized brands in international markets: Turkish Airlines, Mavi, and Çilek.
As the indisputable market leader in Turkey for teen and children's rooms, Çilek is aware that to become a true global player, it must invest in its brand along with production, distribution, and customer services.
The starting point for becoming a world-class brand in both domestic and international markets is clear: having an original story that aligns with the spirit of the business and consistently cultivating this story across all communication channels.
The brand story "Brand is You" prepared for Çilek in 90 days is based on a practical yet courageous philosophy. Çilek, which has been manufacturing children and teen rooms for 20 years, is not a furniture brand. Çilek manufactures dreams. It nourishes children's dreams through its products and designs worlds that inspire and develop their imagination. According to Çilek, the most valuable asset a brand can have is imagination. Information and technology can only take you so far; imagination can take you anywhere.
The brand story "Brand is You" prepared for Çilek in 90 days is based on a practical yet courageous philosophy. Çilek, which has been manufacturing children and teen rooms for 20 years, is not a furniture brand. Çilek manufactures dreams. It nourishes children's dreams through its products and designs worlds that inspire and develop their imagination. According to Çilek, the most valuable asset a brand can have is imagination. Information and technology can only take you so far; imagination can take you anywhere.
Turning the Story into a Corporate Culture
Turning the Story into a Corporate Culture
Turning the story into a corporate culture!
Turning the story into a corporate culture!
Turning the story into a corporate culture!
A story is the essential premise of an institution—its reason for existence and dream to change the world. However, turning the story into a sustainable corporate culture is just as important as writing it.
A story is the essential premise of an institution—its reason for existence and dream to change the world. However, turning the story into a sustainable corporate culture is just as important as writing it.
At this point, "Brand is You" turned the slogan "Dream" into a core corporate reflex for Çilek. All company documents were redesigned inspired by the new story. The main and supplementary typographies used in communication activities were updated, as well as intracompany correspondence forms and industrial design materials.
At this point, "Brand is You" turned the slogan "Dream" into a core corporate reflex for Çilek. All company documents were redesigned inspired by the new story. The main and supplementary typographies used in communication activities were updated, as well as intracompany correspondence forms and industrial design materials.
The story was turned into a catchy song and added to all advertisement films. Store packages were prepared, and dealer applications were systematized to bring the story to life. Advertisements were redesigned based on the new brand guidelines, making the standards permanent. The brand's website and social media identity were synchronized with the story.
The story was turned into a catchy song and added to all advertisement films. Store packages were prepared, and dealer applications were systematized to bring the story to life. Advertisements were redesigned based on the new brand guidelines, making the standards permanent. The brand's website and social media identity were synchronized with the story.
The point reached at the end of the road was coherent with the last lines of the brand movie shot to tell the story: "Recognize the most valuable thing that you have. Dream about it. Just like us, you will realize your life has changed!"
The point reached at the end of the road was coherent with the last lines of the brand movie shot to tell the story: "Recognize the most valuable thing that you have. Dream about it. Just like us, you will realize your life has changed!"
Are you ready to take bold steps for your brand?
Are you ready to take bold steps for your brand?
Partner with us
Brand is You 2024
Brand is You 2024
Brand is You 2024