Rediscovering the essence of place.
Rediscovering the essence of place.
Rediscovering the essence of place.
Nude
Nude
Nude
From Istanbul for the 21st Century
The domestic glassware market is dominated by established European brands whose heritage and aesthetic are rooted in tradition and decoration. Sisecam, 90-year-old glassware production leader and international industrial group, sought our business partner Saffron Brand Consultant’s help in creating a new brand that would appeal to a younger-minded and discerning international market.
From Istanbul for the 21st Century
The domestic glassware market is dominated by established European brands whose heritage and aesthetic are rooted in tradition and decoration. Sisecam, 90-year-old glassware production leader and international industrial group, sought our business partner Saffron Brand Consultant’s help in creating a new brand that would appeal to a younger-minded and discerning international market.
Saffron began by questioning the market status quo with its excess and decorative feel. The new brand would be based on an elemental foundation, stripping away everything that was not essential or did not serve a real need or function. Space, function, purpose and clarity became key to the new brand and vision. And so the name ‘Nude’ was a natural fit – a name that captures the striking, essential nature of the functional forms, and the simplicity of the material.
Saffron began by questioning the market status quo with its excess and decorative feel. The new brand would be based on an elemental foundation, stripping away everything that was not essential or did not serve a real need or function. Space, function, purpose and clarity became key to the new brand and vision. And so the name ‘Nude’ was a natural fit – a name that captures the striking, essential nature of the functional forms, and the simplicity of the material.
"Simple is beautiful."
"Simple is beautiful."
"Simple is beautiful."
"Simple is beautiful."
"Simple is beautiful."
"Simple is beautiful."
Nude was designed to appeal to a variety of global markets. The brand draws on international alliances and design partnerships to infuse the brand with an international and consistently novel vernacular. Architects and artists bring new and experimental ideas and designs. Ron Arad and Swarovski are the first partnerships of note, both bringing their own unique design language to the Nude experience.
Nude was designed to appeal to a variety of global markets. The brand draws on international alliances and design partnerships to infuse the brand with an international and consistently novel vernacular. Architects and artists bring new and experimental ideas and designs. Ron Arad and Swarovski are the first partnerships of note, both bringing their own unique design language to the Nude experience.
Hello, I’m Nude
The name and brand strategy were supported by a design language that captures the clarity and simplicity of the idea through subtle colours and suggestive imagery. Pink adds a bold and humorous touch to the colour palette while the geometric logo traces the curvature of blown glass. The visual language is simple and invites partnership, with its flexibility and possibility.
Hello, I’m Nude
The name and brand strategy were supported by a design language that captures the clarity and simplicity of the idea through subtle colours and suggestive imagery. Pink adds a bold and humorous touch to the colour palette while the geometric logo traces the curvature of blown glass. The visual language is simple and invites partnership, with its flexibility and possibility.
Hello, I’m Nude
The name and brand strategy were supported by a design language that captures the clarity and simplicity of the idea through subtle colours and suggestive imagery. Pink adds a bold and humorous touch to the colour palette while the geometric logo traces the curvature of blown glass. The visual language is simple and invites partnership, with its flexibility and possibility.
The essence of space
Saffron imagined a retail concept for trade stands: the “lounge” and the “cloud”, a breathing space within the exhibition space dedicated to feel and sense to drive an emotional brand experience.
The essence of space
Saffron imagined a retail concept for trade stands: the “lounge” and the “cloud”, a breathing space within the exhibition space dedicated to feel and sense to drive an emotional brand experience.
The essence of space
Saffron imagined a retail concept for trade stands: the “lounge” and the “cloud”, a breathing space within the exhibition space dedicated to feel and sense to drive an emotional brand experience.
Simplicity, the ultimate sophistication
Nude is simple, for simplicity is luxury in life. Nude looks beyond the superfluous to find the underlying beauty inside every simple thing that you can see or feel. The Nude brand brings a refreshing new angle to an age-old industry of domestic glassware. You could even say that Nude has never looked so good…
Simplicity, the ultimate sophistication
Nude is simple, for simplicity is luxury in life. Nude looks beyond the superfluous to find the underlying beauty inside every simple thing that you can see or feel. The Nude brand brings a refreshing new angle to an age-old industry of domestic glassware. You could even say that Nude has never looked so good…
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Are you ready to take bold steps for your brand?
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Brand is You 2024
Brand is You 2024
Brand is You 2024