Paraf
Paraf
Paraf
Your Signature, Your Future.
Your Signature, Your Future.
Your Signature, Your Future.
The credit card market in Turkey is quite competitive. Local banks and international players are fighting fiercely to attract customers. In this environment, our international business partner Saffron Brand Consultants has developed a credit card product portfolio that will stand out and expand its market share in cooperation with Halkbank, one of Turkey's oldest public banks.
The credit card market in Turkey is quite competitive. Local banks and international players are fighting fiercely to attract customers. In this environment, our international business partner Saffron Brand Consultants has developed a credit card product portfolio that will stand out and expand its market share in cooperation with Halkbank, one of Turkey's oldest public banks.
Halkbank has long been recognized as a state bank focused on SMEs. However, in recent years, as Turkey’s economic dynamics have changed, Halkbank has adapted to this transformation. It is now managed professionally and offers customer-oriented services. The new credit card portfolio aims to further strengthen its commitment to consumer banking.
Halkbank has long been recognized as a state bank focused on SMEs. However, in recent years, as Turkey’s economic dynamics have changed, Halkbank has adapted to this transformation. It is now managed professionally and offers customer-oriented services. The new credit card portfolio aims to further strengthen its commitment to consumer banking.
Write Your Own Story with Initials!
Write Your Own Story with Initials!
“Write your own story with initials!”
“Write your own story with initials!”
Halkbank continues to value long-term customer relationships, supporting its clients' growth with a genuine understanding of their needs. This approach distinguishes it from other players in the market.
Halkbank continues to value long-term customer relationships, supporting its clients' growth with a genuine understanding of their needs. This approach distinguishes it from other players in the market.
Together with Saffron, Halkbank created an innovative credit card portfolio under the brand name "Paraf." Meaning "signature" in Turkish, this brand provides a personalized tool for customers to grow on their own terms. Paraf’s visual identity features a bright and modern design that reflects the signature theme.
Together with Saffron, Halkbank created an innovative credit card portfolio under the brand name "Paraf." Meaning "signature" in Turkish, this brand provides a personalized tool for customers to grow on their own terms. Paraf’s visual identity features a bright and modern design that reflects the signature theme.
Additionally, patterns that evoke old Turkey blend with contemporary life, forming the brand’s visual world. The new brand has begun to establish a unique presence in the market through advertising campaigns, customer service principles, and the design of the cards themselves.
Additionally, patterns that evoke old Turkey blend with contemporary life, forming the brand’s visual world. The new brand has begun to establish a unique presence in the market through advertising campaigns, customer service principles, and the design of the cards themselves.
After 7 years of the launch, we have evolved the credit cards design for Paraf to catch up with the transforming era.
After 7 years of the launch, we have evolved the credit cards design for Paraf to catch up with the transforming era.
Are you ready to take bold steps for your brand?
Are you ready to take bold steps for your brand?
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Brand is You 2024
Brand is You 2024
Brand is You 2024