Mikropor
Mikropor
Mikropor
Being a world brand in B2B.
Being a world brand in B2B.
Being a world brand in B2B.
Imagine that you are unrivalled in every job that you do both in your country and across the globe. Things are going well for you. Your production lines are full for almost one year. Your company is ranked among the first 500 exporter companies in Turkey with its strong revenue. Your profitability rate and liquidity power is high.
Actually, you are an engineering company. Your field of activity is B2B. In other words, you perform intermediate production for strong companies conducting sales to the end users with their own brands. As this is the case, you do not have to do much to become a "brand". Right?
Not at all.
Imagine that you are unrivalled in every job that you do both in your country and across the globe. Things are going well for you. Your production lines are full for almost one year. Your company is ranked among the first 500 exporter companies in Turkey with its strong revenue. Your profitability rate and liquidity power is high.
Actually, you are an engineering company. Your field of activity is B2B. In other words, you perform intermediate production for strong companies conducting sales to the end users with their own brands. As this is the case, you do not have to do much to become a "brand". Right?
Not at all.
The days when B2B companies could avoid investing in their brands are over. We are now in an era where B2B firms must manufacture like B2B but think and act like B2C. This transformation is exemplified by Mikropor, a leading global air filter manufacturer. A year ago, if you asked any department what they manufactured, they would have answered “air filter.” Today, however, everyone in the company responds with, “We produce the future to make the world a safer place.”
The days when B2B companies could avoid investing in their brands are over. We are now in an era where B2B firms must manufacture like B2B but think and act like B2C. This transformation is exemplified by Mikropor, a leading global air filter manufacturer. A year ago, if you asked any department what they manufactured, they would have answered “air filter.” Today, however, everyone in the company responds with, “We produce the future to make the world a safer place.”
Manufacturing Like B2B Thinking Like B2C
Manufacturing Like B2B Thinking Like B2C
Manufacturing like B2B thinking like B2C!
Manufacturing like B2B thinking like B2C!
Manufacturing like B2B thinking like B2C!
The brand idea Brand is You prepared for Mikropor reflects a philosophy that expresses beyond being a conventional intermediary manufacturer: Manufacturing Forward. In other words, manufacturing the future.
The brand idea Brand is You prepared for Mikropor reflects a philosophy that expresses beyond being a conventional intermediary manufacturer: Manufacturing Forward. In other words, manufacturing the future.
The new logo "M" designed for the brand is formed with the combination of 5 different company values that turn this promise into a reality. Information and Technology on the left, Humanism and Environmental Sensitivity on the right and the essential value combining all at the center is Innovation.
The new logo "M" designed for the brand is formed with the combination of 5 different company values that turn this promise into a reality. Information and Technology on the left, Humanism and Environmental Sensitivity on the right and the essential value combining all at the center is Innovation.
Mikropor brand transformation was completed in 4 months and it covers logo and base identity along with color and typography standards, website and social media identities as well as the correspondence forms for the institution and new brand presentation.
Mikropor brand transformation was completed in 4 months and it covers logo and base identity along with color and typography standards, website and social media identities as well as the correspondence forms for the institution and new brand presentation.
Are you ready to take bold steps for your brand?
Are you ready to take bold steps for your brand?
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Brand is You 2024
Brand is You 2024
Brand is You 2024