Istanbul’s Flavor, Karaköy’s Legacy.
Istanbul’s Flavor, Karaköy’s Legacy.
Istanbul’s Flavor, Karaköy’s Legacy.
Karaköy Güllüoğlu
Karaköy Güllüoğlu
Karaköy Güllüoğlu
Brand Idea
Istanbul Baklava
Which city makes the best baklava? Wrong question. It’s not about who makes it best. What truly matters is perception, ownership, differentiation, and cultural communication. Karaköy Güllüoğlu tells the story of a family from Gaziantep bringing the culture of baklava to Istanbul. Today, we take this essence embedded in the brand's DNA and strengthen it. We polish it and carry it into all communication tools. We systematize it, making the story captivating. We turn every ingredient the brand uses into a communication tool.
Brand Idea
Istanbul Baklava
Which city makes the best baklava? Wrong question. It’s not about who makes it best. What truly matters is perception, ownership, differentiation, and cultural communication. Karaköy Güllüoğlu tells the story of a family from Gaziantep bringing the culture of baklava to Istanbul. Today, we take this essence embedded in the brand's DNA and strengthen it. We polish it and carry it into all communication tools. We systematize it, making the story captivating. We turn every ingredient the brand uses into a communication tool.
Benefits
Rational Benefit
Karaköy Güllüoğlu, with its over a century-long history, its memories of introducing Istanbul to baklava culture, the experience and knowledge of the living legend Nadir Güllü, and the unique products and management style of the new generation, is the sole representative of Istanbul Baklava.
Benefits
Rational Benefit
Karaköy Güllüoğlu, with its over a century-long history, its memories of introducing Istanbul to baklava culture, the experience and knowledge of the living legend Nadir Güllü, and the unique products and management style of the new generation, is the sole representative of Istanbul Baklava.
"Real baklava comes from Istanbul."
"Real baklava comes from Istanbul."
"Real baklava comes from Istanbul."
"Real baklava comes from Istanbul."
"Real baklava comes from Istanbul."
"Real baklava comes from Istanbul."
Emotional Benefit
If Istanbul, with its multi-layered cultural, historical, sociological, and geographical structure, were a sweet flavor, it would undoubtedly be baklava. Istanbul Baklava is a national treasure, and Karaköy Güllüoğlu is the storyteller of this treasure for those who want to savor the city's taste.
Emotional Benefit
If Istanbul, with its multi-layered cultural, historical, sociological, and geographical structure, were a sweet flavor, it would undoubtedly be baklava. Istanbul Baklava is a national treasure, and Karaköy Güllüoğlu is the storyteller of this treasure for those who want to savor the city's taste.
Brand Story
Istanbul is a place with 40 layers. One layer is Anatolia, another is Europe. It is a bit of the East, a bit of the West. It’s by the sea, in the forest, and on the plains. It’s all four seasons in one day. It has dozens of neighborhoods, each unique. It resembles a building rising layer by layer, yet its flavor is one. With 20 million people, 5 million households, and just as many stories, its heart beats as one. It is Rome, it is the Ottoman Empire, it is Turkey. A multi-layered civilization; a vast history where each layer of pastry offers a distinct taste.
Brand Story
Istanbul is a place with 40 layers. One layer is Anatolia, another is Europe. It is a bit of the East, a bit of the West. It’s by the sea, in the forest, and on the plains. It’s all four seasons in one day. It has dozens of neighborhoods, each unique. It resembles a building rising layer by layer, yet its flavor is one. With 20 million people, 5 million households, and just as many stories, its heart beats as one. It is Rome, it is the Ottoman Empire, it is Turkey. A multi-layered civilization; a vast history where each layer of pastry offers a distinct taste.
Istanbul is full of voices, full of colors, and multicultural. That’s why it is unique in the world. There is no other like it. Each layer offers a different flavor… In the end, it makes you glad to be here. The taste lingers in your mouth. That’s why... the real baklava comes from Istanbul.
Istanbul is full of voices, full of colors, and multicultural. That’s why it is unique in the world. There is no other like it. Each layer offers a different flavor… In the end, it makes you glad to be here. The taste lingers in your mouth. That’s why... the real baklava comes from Istanbul.
Concept
The identity of Karaköy Güllüoğlu tells the story of Istanbul, and Istanbul tells the story of Karaköy Güllüoğlu. The traces of Istanbul are found in all identity elements chosen for the brand, in every line drawn, and in every letter placed.
Concept
The identity of Karaköy Güllüoğlu tells the story of Istanbul, and Istanbul tells the story of Karaköy Güllüoğlu. The traces of Istanbul are found in all identity elements chosen for the brand, in every line drawn, and in every letter placed.
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Brand is You 2024
Brand is You 2024
Brand is You 2024